KOTÁNYI: EMPHASIZE WHAT YOU LOVE!
How did we create the entire campaign from a single Kotányi canopy above the letter A?
At the end of 2023, Klet Brda presented new images of its charmat sparkling wines. At the agency, we thus designed a communication campaign with a slogan and product photography, and presented how sparkling wine can fill life with every moment.
The goal: to create a new identity for each sparkling wine
Life is full of different moments. Sometimes you need to breathe. Sometimes to remember that life can be sweet. Sometimes you have to remember to love. But it is always superb with Kletja Brda.
Each charmat sparkling wine thus became a symbol for selected events in the customers' lives and thus reminded us why experiences with Kletja Brda are simply superb.
Our challenge: a broadly defined target group required communication that unites us in the key moments we all share.
Breathe.Live.Love.
Superb!
With Kleti Brda charmat sparkling wines, we can fill life with every moment.
The multi-channel campaign included the preparation of a communication strategy with a slogan, product photography and cooperation with influencers, together with the implementation of exposure at points of sale.
3 sparkling wines for 3 different moments
Remember to breathe. With sparkling ribs from Kleti Brda!
Live in the moment. With Kleti Brda rosé sparkling wine! Love the moment. With sparkling muscat from Kleti Brda!
Sparkling wines at work
How to best capture the authenticity, uniqueness and excellence of the charmat sparkling wine of Kleti Brda? In his home environment, in Goriške Brdy! The product photography included the preparation of the scenario as well as the selection of locations, the preparation of the selection of props, actors and the photographer.
LET IT POP ON SOCIAL NETWORKS
Which sparkling wine to choose depending on the moment? How to best enjoy sparkling wine and how to properly serve sparkling wine? These and many other questions were answered by well-known Slovenian influencers such as Katarina Benček, Martina Švab, Ajda Mlakar, Luka Pehnec and Gregor Kirsch.
Ready to impress you too? Let's create yours together
a new story.
Fill out the form or make an appointment on 0590 28 790.
